authentic human stories told with visual honesty.
EVERY PROJECT BEGINS WITH A SIMPLE BELIEF. THE MOST COMPELLING CONTENT COMES FROM AUTHENTIC HUMAN STORIES TOLD WITH VISUAL HONESTY. WE PRIORITISE CHARACTER-DRIVEN NARRATIVES THAT CONNECT AUDIENCES EMOTIONALLY WHETHER CAPTURING A 30-SECOND BRAND MOMENT OR A LONG-FORM DOCUMENTARY.
OUR PHILOSOPHY
CREATIVE STORYTELLING PROCESS
Discovery & Development
We invest time upfront to understand the people and places at the heart of each story. This means listening first, researching deeply and identifying the genuine moments that resonate.
Multicultural Lens
As an Australian-Lebanese filmmaker with deep roots in Brisbane and extensive experience across the Pacific, Johnny brings a natural understanding of diverse communities and cross-cultural storytelling.
Creative Collaborations
We partner with leading creatives and freelancers on a project-to-project basis to elevate every production from acclaimed authors and narrative consultants to international showrunners and creative directors from agencies throughout Australia. This flexible approach brings fresh perspectives and proven expertise to our storytelling, ensuring each project benefits from the best creative talent suited to its specific needs.
Visual Approach
Our emphasis is placed on stunning natural imagery, authentic locations and the subtle power of body language paired with strong soundscape.
Music & Licensing
Original music and licensing managed through our partnership with The Sound Pound (www.thesoundpound.com), ensuring seamless rights clearance for broadcast and digital platforms.
PRODUCTION CAPABILITY
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Moubment maintains core production equipment for rapid deployment on Brisbane-based shoots, supplemented by established partnerships with Queensland-based equipment houses and post-production facilities for larger-scale projects.
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Our lean studio structure allows us to scale crews appropriately from single-operator social content capture to full commercial production teams through our network of trusted Queensland collaborators built over 20+ years in the industry.
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Commercial directing and production (30-second TVCs through to long-form documentary)
Multi-platform content (broadcast, digital, social)
Motion graphics and animation
Post-production (editing, colour grade, audio)
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16-part documentary series for Australian Government (DFAT Incentive Fund)
Multi-spot TVC campaigns for major brands (Kina Bank, Nestlé, Twisties)
Destination marketing content for Samoa Tourism Authority
Consistent delivery across remote and challenging locations throughout Australia and the Pacific
OUR EXPERTISE
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Award-winning TVCs for brands including Kina Bank, BSP Bank, Nestlé, Twisties and SP Lager. We bring a cinematic sensibility to commercial work without the bloated budgets.
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Deep expertise in Pacific tourism, including campaigns for Samoa Tourism and regional destination marketing. We understand how to capture place authentically.
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From films presented to the Emperor of Japan to stories of Pacific leaders and communities, we create documentaries that honour their subjects while engaging audiences.
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Music videos for Sony Music, Warner Music, Universal Music, and independent artists including Thelma Plum, Bernard Fanning and The Butterfly Effect.
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Trusted by the Australian Government, Government of Papua New Guinea and Government of Samoa for sensitive, high-profile projects.
